There are a lot of social media platforms and a lot of ways to use them. Social media is an obvious marketing channel for any business-and it is perfect for spreading brand awareness (i.e., TOFU content). Want to learn more? Review our SEO basics guide. Tie.com’s guide to how to tie a necktie (36,000+ visits per month).Equifax’s guide to what a good credit score is (95,000+ visits per month).Bank My Cell’s guide to resetting your iPhone without a password (15,000+ visits per month).This single article brings over 1,500 new visitors to our site every month and leads the readers toward using Ahrefs to assist them in their SEO tasks. It ranks on the first page for keywords like “what is seo writing,” “writing for seo,” and over 100 others: Pushing the blog post tactic a step further, you can use SEO to get your TOFU content in front of new people every month-for free and automatically.įor example, I wrote a TOFU article about SEO writing on this blog. Enter a broad seed keyword into Ahrefs’ Keywords Explorer (or our free keyword generator tool) and peruse the results. You can find TOFU article ideas in the same way. I started by researching the keyword “overlanding” on Ahrefs’ Keywords Explorer and found that most of the websites ranking for this keyword wrote an article explaining what overlanding is and how to get started. I found this topic through keyword research. So I wrote this article, explaining it all in detail:įrom there, that article leads to other stages of the funnel by talking about what kind of gear you need and where to buy that gear. My goal is to get my readers to purchase my recommended products so I can make a commission.Īt the top of the funnel, I need to make people aware of what overlanding even is and why people might like to try it. I run a blog called Adventures On The Rock, which makes money by reviewing and promoting overlanding and camping products. But that’s just one of many-nearly every business can benefit from writing blog posts as TOFU content. I already mentioned how a blog post can be an important TOFU content piece with the tuna example. Ready to add TOFU to your marketing menu? Here are five TOFU marketing tactics worth implementing in your business: 1. That’s why TOFU content is so important-it’s the first chain in the link.įive top-of-the-funnel marketing tactics to try But with TOFU content, you’re catching them before they’re even aware of your competitors and building trust with them before they get to the research and purchase stages, increasing your chances of capturing the final sale. With MOFU and BOFU content, you’re competing with other companies for the customers’ attention. This blog post plants the seed in potential customers’ minds that they may want to start buying wild-caught tuna over farm-raised ones.įrom there, MOFU content can be a blog post discussing the different companies that catch wild tuna and their practices, and BOFU content can be a post talking about why your company has the best tuna and fixes the problems other companies create. Your TOFU content can be a blog post about the issues with farm-raised tuna, sharing why it’s a problem and why wild-caught tuna is better for you and the environment. Additionally, generating awareness about your product/service helps to generate the need for it.įor example, let’s say you sell wild-caught canned tuna. TOFU content is important because it’s often the broadest marketing strategy, i.e., the more prospects at the top, the more customers at the bottom (usually). He was diagnosed with dyslexia in June and since finding Nessy Fingers has been working away on it every day.Why is top-of-the-funnel content important? “This is the first touch typing tutor he has tried that actually works. "Nessy Fingers is so well set out and logical and FUN! A real winner." My 7 year old dyspraxic son doesn’t even realise we are teaching him to type.” My daughter forgot she was practising because she wanted to win.” The lessons are short and clear with rewards, and the practise games are as fun as it can be. “You learn letters in alphabetical order, which will be a great help to my daughter with her spelling. She played Nessy typing last night and feels that she has learned more in the hour than she has in 4 years.” “My daughter, who is 11, has been learning touch typing now for the past 4 years and is finding it difficult due to dyslexia. The best thing about the program is that it teaches the keys in alphabetical order so it is much easier for children to remember where the keys are.” “My 11 year old son who is dysgraphic has been using the Nessy typing program and it has been great, he is actually learning to type. “This is the best typing program I have seen and feel it really encourages the children to want to succeed.”
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